Strategy

“If you know the enemy and know yourself, you need not fear the result of a hundred battles.” – Sun Tzu

A strategy has to clearly identify:

Your weapons – Who are you, what are your skills, what solutions can you offer?
The battle field – The characteristics of your market.
Your enemy – The competitors, with their weaknesses and strengths.
Your allies – Partners, suppliers, but above all the employees: the brand strategy has to be understood and shared first of all within your company.
Your objective – To conquer your audience, you must know it well.

Here’s what I can do for you:

– Arrange and conduct interviews
– Make market analysis
– Identify brand positioning
– Define brand personality and brand identity
– Develop vision and mission
– Create the brand manual
– Establish verbal guidelines
– Devise the Naming of a brand or a product
– Formulate the Payoff of a brand or product


I worked on the strategy of:
Clays Emotion (naming)
DominoRe Real Estate (naming e payoff)
FAIST Group (strategia, sito e payoff)
Hair Company – Double Action (payoff)
Keys Scarpe (payoff)
Kinder Bueno (payoff)
Inducs (naming)
Maglieria UnicOrn (naming e payoff)
MindAgency (payoff)
Ministero per i Beni Culturali (payoff)
Schaerer (strategia)
SKY&Fastweb (payoff)
Sigaretta elettronica SmOK (naming e payoff)
Sundance Advertising (strategia)
Terzo Occhio (payoff)
WMF Coffeemachines (strategia e payoff)